The kick-off meeting of a Working Group on Media Technology and Educations is planned on Tuesday, November 30, 10:00 - 15:30 at  Fraunhofer IAIS, Schloss Birlinghoven, 53754 St. Augustin, Germany. Scientists interested in participating in this group should contact Sepideh Chakaveh (see below)

The vision for the new WG is to actively engage in the emerging new field of Media Technology & Edutainment. The aim is to realise interactive technologies to create a comprehensive network delivery mechanisms and open reference architecture for a completely new intelligent and dynamically adaptive application value chain. The Media Technology & Edutainment in a nutshell seeks innovative ways to merge human-computer interaction holistic design in the area of novel context or location-aware interfaces (mobile, ubiquitous, multimodal, mixed reality) as well as creating and implementing solutions and middleware with digital broadcasting & networking  as the underpinning platforms. The final objective is to contribute to technology development efforts by deepening our understanding of human and technological issues relevant in the use as well as creation of new technologies. In recent years, the mobile phone market has grown extremely (with further growth potential in 3G yet to be expected) giving the average consumer access to cheap, small, low-powered and constantly networked devices that reliably are carried around. Similarly, laptop computers and PDAs have become a common accessory for businesses to equip their employees with, when on the move.  Moreover the convergence of IP and broadcast networks and of content on various devices is coupled to new social dynamics indicating the eagerness of media consumers to interact with their personalised content is enormous. This is of particular interest when two main new elements which address Media Synergy and Ubiquity are built in any future device middleware.

To excel in the area of Media Technology & Edutainment one requires acquiring extensive and continuously evolving knowledge in various thematic such as synchronous and asynchronous middleware communications, publish/subscribe, data synchronization, context-aware systems, and more recently peer-to-peer content dissemination and delivery. Therefore we divided these themes into three major technological fields;

  • Edutainment Systems & applications  (products & standards)
  • Interactive Games (Using AR & VR)
  • New Broadcasting Formats
  • Transmedia  Systems, [One content different platforms  i.e. Mobile, PC , Interactive TV}
  • 3D Media & Broadcasting (TV & Cinema)
  • Interactive Advertising
  • Media Analysis (Metadata Creation, Retrieval and Storage)
  • Citizen Media Application.

For further information, please contact Sepideh Chakaveh, University of Hertfordshire, UK, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.